Straight from the experts

A new way for brands to connect people's hearts

by the BCMA and Patricia Weiss

Patricia Weiss, Chairwoman BCMA South America, Strategic Consultant for Branded Content & Entertainment and Exec. Producer at ASAS.BR.COM, thinks branded content brings a new way for brands to connect people's hearts.

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BCMA Thinks: A New Age of Branded Content

By Steve Macallister, Media consultant

Distribution strategy should be a key component of the overall content marketing plan to enable brands to cut through an increasingly crowded market.

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Factors that make your content strong and interactive

by Junaid Ali Qureshi, Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig

Today’s consumer is more aware of the buying process that they were ever before which means the quality content is a must if your company wants to succeed in the market. Check how to do it.

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Connect with audiences and perform for brands

by the BCMA and Laura Wade

Laura Wade, Maxus, Head of Chorus, says branded content connects with audiences and performs for brands.

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People don't read ads. They read what interest them

by the BCMA and Luke Southern

Luke Southern, Managing Director at Drum, says people don't read ads but they read what interest them.

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Using intuition and analytics to shape your content

by Nik Berg, ONE POINT TWENTY ONE AND REDWOOD LONDON

Your readers are your business. Give them what they want and your publication will be a success.

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Guide to building a top web design portfolio

BY TOPTAL

And creating a top web design portfolio is by no means easy, even for experienced designers. We’re sharing our tips to help you create a top portfolio.

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How to create an engaging and attractive content

by Junaid Ali Qureshi, Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig

If your content doesn’t attract the eyes of the readers then it’s not going to be worth their while and they will refuse to read it, simple as that.

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BCMA Thinks: Decoding Branded Content

by Ravid Kuperberg, Mindscapes

Branded Content is taking on many shapes and forms in an ever-growing variety of formats and platforms.

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Branded content is the future

by the BCMA and Samantha Glynne, VP Branded Entertainment, Fremantle Media

Samantha Glynne (VP Branded Entertainment, Fremantle Media) says branded content is the future. Read her full interview from the For the Love of Branded Content series!

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Start using a content hub for your business

BY BARBARA MATIJASIC, EDITION DIGITAL

Every brand is a publisher, thus investing in owned communication channels is a must. So, what to do about it?

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Good content deserves to go all around

by BARBARA MATIJASIC, EDITION DIGITAL

Creating good and consumable content is what everybody strives for. However, does it count if it is not seen? Hardly. The distribution of content is equally as important as producing it.

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The rise of story-led marketing

by Justin Kirby, STUDIO BOBCM

Learn how marketing is rapidly being reshaped by content from 3 different directions that are all being driven by technology. By Justin Kirby, Co-founder and Curator of BOBCM Series.

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Why invest in digital publishing and start your own digital magazine?

by BARBARA MATIJASIC, EDITION DIGITAL

Digital publishing and eMagazine markets are flourishing. The numbers show no sign of flagging as the average revenue per user (ARPU) currently amounts to US$18.37.

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Everything You Need to Know about UX Sketching

by Nick Vyhouski, TOPTAL

UX sketching is a crucial, yet often overlooked, aspect of user-experience design.

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Rise of the machines

by NIK BERG, One Point Twenty One and Redwood London

In HBO’s Westworld it’s almost impossible to tell the Artificially Intelligent ‘hosts’ from real people. They act, talk and - spoiler alert - some even start to think like conscious human beings.

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No subscription goal for your digital content? Only if you wish to be ignored

by Joe Pulizzi, CONTENT MARKETING INSTITUTE

The godfather of content marketing passionately argues why you need to focus on subscriber growth.

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4 Vital SEO tactics for digital publishers & content marketers

by Vesna Zavrnik, Edition Digital

Creating great content is not enough to make your digital publication a success. The importance of SEO is one of the most talked about topics in digital publishing and content

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Chapter 1: “Transmedia. The art of storytelling for the 21st century”

by Pablo Muñoz, CEO of FCB Spain & VP of BCMA Spain and Daniel Calabuig, Creative Director of DDB Spain

Now then, what exactly are we talking about when we talk about transmedia?

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Chapter 2: “Transmedia Storytelling: Two models with a single purpose”

by PABLO MUÑOZ, CEO OF FCB SPAIN & VP OF BCMA SPAIN AND DANIEL CALABUIG, CREATIVE DIRECTOR OF DDB SPAIN

Transmedia has already accumulated a good number of success stories, learning and principles. Let’s see what they’re about!

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Chapter 3: Show me the Money: Quantifying the financial impact of Transmedia.

by PABLO MUÑOZ, CEO OF FCB SPAIN & VP OF BCMA SPAIN AND DANIEL CALABUIG, CREATIVE DIRECTOR OF DDB SPAIN

Can money be made with a transmedia campaign?

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Interview: Edition Digital bridges the gap

BY WHAT IS NEW IN PUBLISHING

Edition Digital had developed technology that allows a publisher to combine both native apps and HTML 5 web apps in one single hybrid solution.

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5 content creation mistakes must to avoid in 2017

by Junaid Ali Qureshi, Elephantation

Content creation is the sole source of carrying out purpose-driven marketing. Write the right content, make it authentic, original and add a little bit of interactive style in it and boom!

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Sharpen Your Skills: The Value of Multidisciplinary Design

by PETER VARADI, TOPTAL

Design thinking is as old as human consciousness. We can explore and experience it, but it will always be able to reinvent itself and provide us with exciting new things.

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5 x 5 best expert sources for great digital distribution

by Primoz Inkret, PM, part of C3 network

As distribution is becoming a more and more important part of the whole content marketing buzz, it is essential that it is done correctly. But what are the right tactics?

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Jesper Laursen: A century of native advertising

BY PM, part of the C3 network

Jesper Laursen is the founder of the Native Advertising Institute. What Joe Pullizi is to content marketing, Jesper Laursen is to native advertising.

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A new age of storytelling

by BCMA

We all love a great story. The Zurich start-up company Werenbach has been making watches since 2013 out of material from spaceborn Russian Soyuz rockets.

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What exactly a content hub is, and why you need one

by NIK BERG, One Point Twenty One and Redwood London

A content hub is a digital destination that curates the best of your content in one place, that gives your customers what they want, when they want it, leading to better engagement.

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Branded e-commerce videos: what works?

BY Alex Connock, Endemol Shine North

Alex Connock, Managing Director at Endemol Shine North gives us a fascinating insight into how best to use branded video when considering e-commerce.

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Digital magazines and the search for inspiration

by Wayne Holder, Redwood LONDON

Digital magazines must continue to evolve and publishers must eventually let go of the idea that digital magazines should bear a physical resemblance to their print counterparts.

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Future of digital publishing: Continuous multi-platform publishing model

by Matej Vidmar, EDITION DIGITAL

A continuous style of publishing is key to building a loyal readership.

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An interactive digital magazine helps to increase readership and engagement

BY EDITION DIGITAL

Due to the high cost of print and because of the potential digital features bring this publisher made a definite decision to go digital. Learn how this helped to increase readership and engagement.

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Singers, sandwiches, and niches

by Patrick Lapera, Bonkers Magazine

Patrick Lapera, the founder of Bonkers Magazine, an online outdoor magazine, shares his thoughts on the social media presence of his fledgling digital magazine, Bonkers Magazine

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A rant against pretty designs

by MIKLOS PHILIPS, TOPTAL

“Guard against that vanity which courts a compliment, or is fed by it.” – Chalmers

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Vanity metrics are so 2013

by Andrew Canter, BCMA

In a world where we can measure anything and everything in real-time, using the latest technology, measuring branded content still remains a challenge for the marketing industry.

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Digital Publishing solutions: Free digital subscription for print subscribers

by Peter Dragar, EDITION DIGITAL

Edition Digital service supports different types of connectivity for your subscribers from API to manual import.

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Persuasive design: using advanced psychology effectively

BY BRONWEN REES, TOPTAL

Websites have come a long way in a short space of time—it’s really quite amazing just how much some of the sites belonging to the last decade’s most established brands have changed.

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Trends in magazine design

by Simon Brown, &&& Creative

Trends in their truest form are a development or change. If we, as designers, are to appreciate or even recognise a trend we are required to understand the prerequisite for change.

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Online vs Offline, the saga continues

by Chris Anderson, FastRock

To some millennials and digital editors, it’s a very ‘online vs offline’ world. Can the two worlds work together in harmony?

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Four steps to smart digital publishing

by Barbara Matijasic, EDITION DIGITAL

At Edition Digital our aim is to make it as easy as possible for you to publish great content.

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C-level support: Gain it or you may have to say goodbye to your digital magazine

by alenka bester, Zavarovalnica Triglav, d.d.

Follow these three steps to gain support from your C-level. Only with sustainable management backing will you be able to follow your editorial vision in the long run, creating consistency and value.

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Magazines belong to the audience.

BY Peter Houston, THE MEDIA BRIEFING

There is only what the audience wants and, in case you didn’t know, the audience wants it all.

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What’s hot in global entertainment

BY DOUG WOOD, ENDEMOL SHINE GROUP

Our world of content is going through an amazing phase of growth and evolution. As content producers, this growth opens up a number of new opportunities to connect and engage with.

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Brand your digital magazine with your corporate identity: tutorial

by Peter Dragar, EDITION DIGITAL

In digital publishing branding refers to customizing your publications in ways that promote your overall brand. This is important because it builds the trust and loyalty of your customers.

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Get to know your readers!

BY BARBARA MATIJASIC, EDITION DIGITAL

Check out how Edition Digital can empower you to get a better insight into your readers.

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Content marketing is like a fixed asset

BY PM, part of the C3 network

According to Primož Inkret, partner and director of content marketing agency PM, ignorance towards content marketing can almost be “life-threatening” for a business.

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Owned, paid, earned – where to invest

by JULIA HUTCHISON, Headstream

By looking at your overarching strategy through the lens of the customer experience, you naturally move from an advertising-led approach to a content-led approach.

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What’s next for marketing?

by BARBARA MATIJASIC, EDITION DIGITAL

In our era of digitalization, we may all wonder; what is next for marketing? Brands are investing more in owned media channels which need appropriate technological infrastructure.

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Thinking Inside The Box: What Branded Content Producers can Learn from TV Produc

by Iris Maor

The boundaries between commercials, branded content, advertising funded programming and TV are blurred. Agencies are beginning to appreciate that factual TV producers can teach them a trick or two.

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The state of the media 2017

BY THE MEDIA BRIEFING, Peter Houston

At TheMediaBriefing recently launched a forward-looking State of the Media 2017 report, taking a look at what the key issues will be for media companies in 2017.

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15 rules to keep in mind!

by David Hicks, HICKS DESIGN

Award winning designer David Hicks lists 15 tips for creating a successful digital magazine.

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Why establish your own newsstand?

by Vesna Zavrnik, Edition Digital

Selling digital magazines is one of the biggest challenges every publisher faces when in digital publishing.

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Launching a digital magazine

by Peter Dragar, Edition Digital

A list packed with useful tips to help you create your first digital publication.

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These design inspirations can change how we read the news

BY KENT MUNDLE

The news industry has experienced tremendous turmoil in the past few years, and with tremendous turmoil comes new strategies, which put publications’ online experiences front and center.

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Bonkers Magazine, a magazine about adventure stories

by PATRICK LAPERA, BONKERS MAGAZINE

In his new article, the magazine’s founder, Patrick Lapera explains how new technology has allowed the creators of the magazine to do things that wouldn't have been possible before.

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What makes great branded and video content?

BY MIKE LONGDEN, thecoalshed

Video will account for 69% of all consumer traffic by 2017, according to Cisco. Therefore, creating effective branded and video content is more important than ever.

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The Science of Engagement – The truth about content-led marketing

by Andrew Tenzer, BBC Global News Ltd

For something as complex as capturing true engagement, we knew that using normal research techniques might not tell us the full story. So we decided to test content-led marketing using facial coding.

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For The Love of Branded Content: The Experts’ Views

by Andrew Canter, BCMA

‘For The Love of Branded Content’ brings together ‘thought-leaders’ from across the globe to share their ‘love’ and advice on what it takes to succeed in the ever-evolving world of branded content.

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Guide to building a top UI design portfolio

BY TOPTAL

It’s important that you identify your strengths before starting to build your own portfolio.

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Tips & tricks for a successful online portfolio

BY TOPTAL

There are several things to keep in mind when building a portfolio, so here is a guide of tips and common mistakes for portfolio design.

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Charts and graphs won't tell you all you need to know about your readers

by BARBARA MATIJASIC, EDITION DIGITAL

When you're launching your digital magazine, the best way to gather relevant insight and feedback is to consult your audience. We’ll let you know how.

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Solving the mystery of monetisation

by Peter Dragar, EDITION DIGITAL

There are plenty of options to monetise your digital content. They depend on the available budget, the target group and, last but not least, the popularity of the publisher's brand.

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How data analysis will sharpen up your content

by Toni Pecorari, REDWOOD LONDON

In today’s vast digital landscape, where content is distributed across multiple platforms and devices, data measurement and analysis are vital to building successful and profitable relationships.

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Mobile matters

by Katka Imperl

Mobile phone use continues to grow exponentially, surpassing desktop use in a hurry. Learn why you need to think mobile first and how to get close to your audience.

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The power of content marketing

BY PM, part of C3 network

The POMP Forum is one of the world’s biggest and longest-running international conferences in the field of content marketing.

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Interactive content: the good, bad, and wicked cool

by JODI HARRIS, CONTENT MARKETING INSTITUTE

Let’s take a deeper look at interactive content, how it works, and how it can be used to help you achieve your marketing goals.

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Preview: The marketing & business evolution

by Justin Kirby, STUDIO BOBCM

In a preview of his new ebook, Justin Kirby explains how content marketing is moving beyond definitions to find a shared lexicon.

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Landing Page Design: Building the Ultimate Landing Page

BY LÁSZLÓ MONDA, TOPTAL

The focus of guide is technical, with a goal to help developers narrow down their search for the right third-party services and technologies, which they will deploy in their landing design.

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Optimise, go mobile

BY BARBARA MATIJASIC, EDITION DIGITAL

It’s vital that you get your content noticed everywhere and the Edition Digital mobile editor feature enables your content to do just that.

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Digital publishing trends: Responsive or responsible design

by Peter Dragar, EDITION DIGITAL

Responsible design is mix of different approaches which helps you create a digital editions and doesn't limit your creativity or requires HTML knowledge.

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How to measure your content ROI

by Andrew Canter, BCMA

Measuring a content marketing/branded content campaign can be the market research equivalent of putting together flat-pack furniture – simple in concept, but surprisingly difficult in practice.

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#HumanVsBot

by Kath Hipwell, Red Bee

Kath Hipwell from the entertainment and content marketing agency Red Bee gives her views on the current debate on how technological progress will affect the branded content marketing industry.

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Design can make or break your digital magazine

by Adrian Aldred, REDWOOD LONDON

The role of good digital magazine design is to support the content and visually express the publication’s values, optimized for the digital space.

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Edition Digital: Introducing new partnership

BY BARBARA MATIJASIC, EDITION DIGITAL

Edition Digital, the publishing solution company introduces a new partnership with the BCMA, the leading global association for branded content.

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Bonkers

By Patrick Lapera, BONKERS MAGAZINE

Read an inspiring story we absolutely love about Bonkers Magazine! Learn what it takes to start your own publication from scratch, what to be careful about and also find a trick or two for funding.

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We’ve been using Edition Digital to publish our magazines for a few years now and have been very impressed with all aspects of the process.
Ben Brewis, Design Director

The birth of the creative chameleon

by Jonathan Milne, CELTRA

Imaginative, attention-grabbing, artistic, and arguably a little curious, Stötter’s chameleon is all the things we used to associate with creative advertising.

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Ways to build a lucrative paid content business

by Carolyn Morgan, Penmaen Media

Learn how can publishers navigate the maze of paid content options, from micropayments to metered access, subscription packages and membership schemes.

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Edition Digital now free for all students everywhere

BY BARBARA MATIJASIC, EDITION DIGITAL

We wish empower the future generation with technology to create and publish school papers, presentations, dissertations, portfolios, university magazines, yearbooks, charitable initiatives, etc.

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Content marketing in 25 key stats

by Barbara Matijasic, EDITION DIGITAL

Edition Digital Smart Digital Publishing System has all the tools you need to get started with your digital publishing project. No coding required!

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Digital publishing analytics

by Matej Vidmar, EDITION DIGITAL

Edition Digital supports a versatile and easy to use analytics tool, which is specifically tailored to the needs of digital publishing.

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We’ve added a parallax scrolling feature!

BY BARBARA MATIJASIC, EDITION DIGITAL

We’ve introduced a new Parallax scroll page type that acts as a glue, so to speak, to connect a series of of pages into one seamless scrolling feature.

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Digital Publishing solutions: Web archive and digital newsstand

by Peter Dragar, EDITION DIGITAL

Edition Digital provides its subscribers with a web archive page where all their publications are displayed together.

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Digital Publishing solutions: Single title digital newsstand

by Peter Dragar, EDITION DIGITAL

The Single title newsstand is a selling channel where web, Android, iOS are connected into one single selling platform.

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Digital Publishing solutions: Single channel for selling and managing

by Peter Dragar, EDITION DIGITAL

Single title newsstand is a selling channel where web, android, iOS are connected into one single selling channel.

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Getting started with Edition Digital Webinar

BY BARBARA MATIJASIC, EDITION DIGITAL

'Getting Started with Edition Digital' is a webinar that will teach you how to use the essential features of Smart Digital Publishing System.

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What’s new with Edition Digital?

BY BARBARA MATIJASIC, EDITION DIGITAL

A quick run-through the Smart Digital Publishing System’s novelties.

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Edition Digital introduces a new generation of publishing platforms

BY BARBARA MATIJASIC, EDITION DIGITAL

The milestone release is a giant leap in digital publishing standards as the new Edition Digital Publishing System is the first real one stop shop in digital publishing.

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Create a digital publication that lives and breathes with the audience

BY BARBARA MATIJASIC, EDITION DIGITAL

An era of technological innovation has raised questions about the changes in the publishing industry.

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New BOBCM 2015 Global Edition published exclusively via Edition Digital

by Barbara Matijasic, EDITION DIGITAL

The book 'Best of Branded Content Marketing 2015: Global Edition' is published exclusively on the Edition Digital platform.

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How to create a successful digital magazine

BY BARBARA MATIJASIC, EDITION DIGITAL

Edition Digital is being presented as a part of Guardian Masterclasses, a unique masterclass series that is created as a collaboration between Guardian and Digital Magazine Awards.

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Why we sponsor Digital Magazine Awards?

by Barbara Matijasic, EDITION DIGITAL

At Edition Digital, we believe that sponsorship works best when partners share the same values. That’s why we've decided to become the main sponsor of the Digital Magazine Awards 2015.

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Edition Digital takes a new lead in digital publishing

by Barbara Matijasic, EDITION DIGITAL

Edition Digital redefines the digital publishing platform.

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Are All Trends Worth It? Top 5 Most Common UX Mistakes That Designers Make

BY BOJAN JANJANIN; FREELANCE DESIGNER @TOPTAL via TOPTAL

In this article senior UX/UI designer lists several common UX mistakes seen on a daily basis. While they are not all bad per se, they can be dangerous if not implemented with caution.

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