Straight from the experts

What makes great branded and video content?

BY MIKE LONGDEN

Video will account for 69% of all consumer traffic by 2017, according to Cisco. Therefore, creating effective branded and video content is more important than ever.

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15 rules to keep in mind!

David Hicks

Award winning designer David Hicks lists 15 tips for creating a successful digital magazine.

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Start using a content hub for your business

Every brand is a publisher, thus investing in owned communication channels is a must. So, what to do about it?

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No subscription goal for your digital content? Only if you wish to be ignored

by Joe Pulizzi

The godfather of content marketing passionately argues why you need to focus on subscriber growth.

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What exactly a content hub is, and why you need one

by NIK BERG

A content hub is a digital destination that curates the best of your content in one place, that gives your customers what they want, when they want it, leading to better engagement.

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Launching a digital magazine

by Peter Dragar

A list packed with useful tips to help you create your first digital publication.

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Interview: Edition Digital bridges the gap

BY WHAT IS NEW IN PUBLISHING

Edition Digital had developed technology that allows a publisher to combine both native apps and HTML 5 web apps in one single hybrid solution.

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Bonkers Magazine, a magazine about adventure stories

by PATRICK LAPERA

In his new article, the magazine’s founder, Patrick Lapera explains how new technology has allowed the creators of the magazine to do things that wouldn't have been possible before.

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Digital magazines and the search for inspiration

by Wayne Holder

Digital magazines must continue to evolve and publishers must eventually let go of the idea that digital magazines should bear a physical resemblance to their print counterparts.

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The Science of Engagement – The truth about content-led marketing

by Andrew Tenzer

For something as complex as capturing true engagement, we knew that using normal research techniques might not tell us the full story. So we decided to test content-led marketing using facial coding.

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Owned, paid, earned – where to invest

by JULIA HUTCHISON

By looking at your overarching strategy through the lens of the customer experience, you naturally move from an advertising-led approach to a content-led approach.

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5 x 5 best expert sources for great digital distribution

by Primoz Inkret

As distribution is becoming a more and more important part of the whole content marketing buzz, it is essential that it is done correctly. But what are the right tactics?

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Guide to building a top UI design portfolio

It’s important that you identify your strengths before starting to build your own portfolio.

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Magazines belong to the audience.

Peter Houston

There is only what the audience wants and, in case you didn’t know, the audience wants it all.

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Tips & tricks for a successful online portfolio

There are several things to keep in mind when building a portfolio, so here is a guide of tips and common mistakes for portfolio design.

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Brand your digital magazine with your corporate identity: tutorial

by Peter Dragar

In digital publishing branding refers to customizing your publications in ways that promote your overall brand. This is important because it builds the trust and loyalty of your customers.

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Charts and graphs won't tell you all you need to know about your readers

by BARBARA MATIJASIC

When you're launching your digital magazine, the best way to gather relevant insight and feedback is to consult your audience. We’ll let you know how.

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Solving the mystery of monetisation

by Peter Dragar

There are plenty of options to monetise your digital content. They depend on the available budget, the target group and, last but not least, the popularity of the publisher's brand.

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How data analysis will sharpen up your content

by Toni Pecorari

In today’s vast digital landscape, where content is distributed across multiple platforms and devices, data measurement and analysis are vital to building successful and profitable relationships.

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Guide to building a top web design portfolio

And creating a top web design portfolio is by no means easy, even for experienced designers. We’re sharing our tips to help you create a top portfolio.

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4 Vital SEO tactics for digital publishers & content marketers

by Vesna Zavrnik

Creating great content is not enough to make your digital publication a success. The importance of SEO is one of the most talked about topics in digital publishing and content m

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The power of content marketing

The POMP Forum is one of the world’s biggest and longest-running international conferences in the field of content marketing.

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Interactive content: the good, bad, and wicked cool

by JODI HARRIS

Let’s take a deeper look at interactive content, how it works, and how it can be used to help you achieve your marketing goals.

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Preview: The marketing & business evolution

by Justin Kirby

In a preview of his new ebook, Justin Kirby explains how content marketing is moving beyond definitions to find a shared lexicon.

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Landing Page Design: Building the Ultimate Landing Page

BY LÁSZLÓ MONDA

The focus of guide is technical, with a goal to help developers narrow down their search for the right third-party services and technologies, which they will deploy in their landing design.

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Back to the future of branded content with BMW films

BY BCMA

The BCMA hosted panel ‘Back to the Future of Branded Content’, packed out the auditorium at the ‘Inspiration Stage’ for the inaugural Lions Entertainment Festival.

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Optimise, go mobile

It’s vital that you get your content noticed everywhere and the Edition Digital mobile editor feature enables your content to do just that.

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C-level support: Gain it or you may have to say goodbye to your digital magazine

by alenka bester

Follow these three steps to gain support from your C-level. Only with sustainable management backing will you be able to follow your editorial vision in the long run, creating consistency and value.

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Digital publishing trends: Responsive or responsible design

by Peter Dragar

Responsible design is mix of different approaches which helps you create a digital editions and doesn't limit your creativity or requires HTML knowledge.

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How to measure your content ROI

by Andrew Canter

Measuring a content marketing/branded content campaign can be the market research equivalent of putting together flat-pack furniture – simple in concept, but surprisingly difficult in practice.

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#HumanVsBot

by Kath Hipwell

Kath Hipwell from the entertainment and content marketing agency Red Bee gives her views on the current debate on how technological progress will affect the branded content marketing industry.

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The rise of story-led marketing

by Justin Kirby

Learn how marketing is rapidly being reshaped by content from 3 different directions that are all being driven by technology. By Justin Kirby, Co-founder and Curator of BOBCM Series.

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Future of digital publishing: Continuous multi-platform publishing model

by Matej Vidmar

A continuous style of publishing is key to building a loyal readership.

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Design can make or break your digital magazine

by Adrian Aldred

The role of good digital magazine design is to support the content and visually express the publication’s values, optimized for the digital space.

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Using intuition and analytics to shape your content

by Nik Berg

Your readers are your business. Give them what they want and your publication will be a success.

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Online marketplace or your own online store? The answer may surprise you

by Vesna Zavrnik

Selling digital magazines is one of the biggest challenges every publisher faces when in digital publishing.

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Trends in magazine design

by Simon Brown

Trends in their truest form are a development or change. If we, as designers, are to appreciate or even recognise a trend we are required to understand the prerequisite for change.

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Edition Digital: Introducing new partnership

Edition Digital, the publishing solution company introduces a new partnership with the BCMA, the leading global association for branded content.

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Bonkers

By Patrick Lapera

Read an inspiring story we absolutely love about Bonkers Magazine! Learn what it takes to start your own publication from scratch, what to be careful about and also find a trick or two for funding.

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We’ve been using Edition Digital to publish our magazines for a few years now and have been very impressed with all aspects of the process.
Ben Brewis, Design Director

The birth of the creative chameleon

by Jonathan Milne

Imaginative, attention-grabbing, artistic, and arguably a little curious, Stötter’s chameleon is all the things we used to associate with creative advertising.

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Mobile matters

by Katka Imperl

Mobile phone use continues to grow exponentially, surpassing desktop use in a hurry. Learn why you need to think mobile first and how to get close to your audience.

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Ways to build a lucrative paid content business

by Carolyn Morgan

Learn how can publishers navigate the maze of paid content options, from micropayments to metered access, subscription packages and membership schemes.

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Edition Digital now free for all students everywhere

We wish empower the future generation with technology to create and publish school papers, presentations, dissertations, portfolios, university magazines, yearbooks, charitable initiatives, etc.

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Content marketing in 25 key stats

by Barbara Matijasic

Edition Digital Smart Digital Publishing System has all the tools you need to get started with your digital publishing project. No coding required!

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Digital publishing analytics

by Matej Vidmar

Edition Digital supports a versatile and easy to use analytics tool, which is specifically tailored to the needs of digital publishing.

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We’ve added a parallax scrolling feature!

We’ve introduced a new Parallax scroll page type that acts as a glue, so to speak, to connect a series of of pages into one seamless scrolling feature.

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Digital Publishing solutions: Web archive and digital newsstand

by Peter Dragar

Edition Digital provides its subscribers with a web archive page where all their publications are displayed together.

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Digital Publishing solutions: Free digital subscription for print subscribers

by Peter Dragar

Edition Digital service supports different types of connectivity for your subscribers from API to manual import.

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Digital Publishing solutions: Single title digital newsstand

by Peter Dragar

The Single title newsstand is a selling channel where web, Android, iOS are connected into one single selling platform.

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Digital Publishing solutions: Single channel for selling and managing

by Peter Dragar

Single title newsstand is a selling channel where web, android, iOS are connected into one single selling channel.

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Get to know your readers!

Check out how Edition Digital can empower you to get a better insight into your readers.

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Getting started with Edition Digital Webinar

'Getting Started with Edition Digital' is a webinar that will teach you how to use the essential features of Smart Digital Publishing System.

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What’s new with Edition Digital?

A quick run-through the Smart Digital Publishing System’s novelties.

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Edition Digital introduces a new generation of publishing platforms

The milestone release is a giant leap in digital publishing standards as the new Edition Digital Publishing System is the first real one stop shop in digital publishing.

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Create a digital publication that lives and breathes with the audience

by Barbara Matijasic

An era of technological innovation has raised questions about the changes in the publishing industry.

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New BOBCM 2015 Global Edition published exclusively via Edition Digital

by Barbara Matijasic

The book 'Best of Branded Content Marketing 2015: Global Edition' is published exclusively on the Edition Digital platform.

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How to create a successful digital magazine

Edition Digital is being presented as a part of Guardian Masterclasses, a unique masterclass series that is created as a collaboration between Guardian and Digital Magazine Awards.

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Why we sponsor Digital Magazine Awards?

by Barbara Matijasic

At Edition Digital, we believe that sponsorship works best when partners share the same values. That’s why we've decided to become the main sponsor of the Digital Magazine Awards 2015.

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Four steps to smart digital publishing

by Barbara Matijasic

At Edition Digital our aim is to make it as easy as possible for you to publish great content.

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Edition Digital takes a new lead in digital publishing

by Barbara Matijasic

Edition Digital redefines the digital publishing platform.

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