15 rules to keep in mind!

by DAVID HICKS, HICKS DESIGN

September 2015

Award winning designer David Hicks lists 15 tips for creating a successful digital magazine:

#1

Daily, live stories, and extra-value editorial content will keep the user engaged and wanting more.

#2

The user is your number one consideration: reading. Buying. Customer service. Product.

#3

Don’t have a print mindset. The product is created and developed for the user and device.

#4

Recognise users by their status as a subscriber or first-time reader.

#5

Add key functionality your readers will love, e.g. cycling: route maps. Cooking: recipes, timer, ingredients. Fashion: shoppable.

#6

Don’t settle for a PDF replica. Create a better experience for the user using html workflow and automation.

#7

Don’t make interactive elements more important than the editorial.

#8

Aim for less hidden content, less navigational icons. Create a cleaner user experience and one that is user-tested.

#9

The library/ store navigation must work seamlessly: easy to use, purchase, faq, update, minimal clicks.

#10

It must be technically sound, with small and fast downloads, updated to work with every new OS, made for a retina screen.

#11

The perfect reading experience is the designer’s top priority, less whizz, more considered.

#12

An all-access option for subscribers provides access to back issues and archived stories.

#13

Additional video/audio content provides value and an additional revenue source for advertising.

#14

Create responsive/bespoke-designed editions for all devices and platforms.

#15

Value: create a digital environment where the user feels there is value and a reason to stay loyal.