Four steps to smart digital publishing

by BARBARA MATIJASIC

September 2015

At Edition Digital our aim is to make it as easy as possible for you to publish great content. Our system has been designed by creatives for creatives so there’s no coding required. We’ve also got all the back-end tools to deliver detailed analytics, enable sharing and monetisation built in. The rest is up to you, but here are four top tips to get you started.

1. Strategy

Set your goals, be prepared to explore the details, identify your target audience and start creating. It is important to listen to your target customers and to maintain the tone of the company you represent, and be willing to adapt to feedback and analytics. 

The company's vision and its spirit are the foundations for building content with added value. Equally important is to know how to choose an effective platform for distributing content. Edition Digital brings together a rich experience and an attractive, creative channel for content placement. In line with technical progress, the smart digital publishing system advocates greater productivity, because publications are optimised for browser, tablet, desktop and smartphone. 

2. Optimisation

The best way to optimise your content is with regular monitoring of the response of the readers - segmented statistics and integrated analytics can of course help to react. The smart digital publishing system, Edition Digital, advocates an integrated and efficient measurement system – with custom engagement and monitoring of the behaviour your followers. 

3. Sharing

Edition Digital has been designed for sharing. It enables synchronous addition of social networks and applications – this has a significant impact on productivity. In one place you can manage content, keep an eye on social networks and increase the reach and engagement of your users.

4. Monetisation

By using our e-commerce functionality you can sell your publications directly through Edition Digital. We understand that performance monitoring through a single channel is extremely important, so our analytics are all in one place.

Edition Digital brings together a rich experience and an attractive, creative channel for content placement. In line with technical progress, the smart digital publishing system advocates greater productivity, because publications are optimised for browser, tablet, desktop and smartphone.