4 Vital SEO tactics for digital publishers & content marketers

by VESNA ZAVRNIK, EDITION DIGITAL

March 2016

Creating great content is not enough to make your digital publication a success. The importance of Search Engine Optimisation is one of the most talked about topics in digital publishing and content marketing.

Why?

Basically people have to be able to find your content. And this is where Google and other search engines step in - always looking for high-quality content and excellent user experience. The rules for effective SEO have changed over the past few years so it’s important that we constantly remind ourselves what are the most important SEO tactics to keep in mind.

Here’s what you should pay close attention to: 

Edition Digital by default extracts and stores all containing text and links from your digital magazine. In addition, the system will create a properly structured HTML page and offer the exact same text to search engine crawlers. But there is much more you can do to increase SEO impact of your digital magazine. Our SEO for digital magazines article will give you a detailed guide.