4 Vital SEO tactics for digital publishers & content marketers
Creating great content is not enough to make your digital publication a success. The importance of Search Engine Optimisation is one of the most talked about topics in digital publishing and content marketing.
Basically people have to be able to find your content. And this is where Google and other search engines step in - always looking for high-quality content and excellent user experience. The rules for effective SEO have changed over the past few years so it’s important that we constantly remind ourselves what are the most important SEO tactics to keep in mind.
Here’s what you should pay close attention to:
- High quality content. This goes without saying. It should always be unique, relevant and shareable. Longer articles on average perform better, so aim for 1,200 to 1,500 words at least.
- Mobile friendly content. More and more people are reading digital content on their smartphones, so it’s important that your digital magazine is optimised for mobile. And just adjusting your magazine to fit to the smaller screen is not enough. The piece on Responsive vs. Responsible Design by our CPO, Peter Dragar explains why. You can find it here.
- Optimise Titles and Descriptions. Great titles are essential to attract readers but both the magazine and individual articles also need good descriptions that appear in search engine listing and social media shares. By creating Landing pages for every individual article or section within your digital magazine you are significantly increasing the chances of more readers discovering your content.
- Focus on the user experience. Your digital magazine should be built with the emphasis on readability, designed to offer a reader a seamless reading experience and provide added value by integrating engaging features into your magazine to increase dwell time.
Edition Digital by default extracts and stores all containing text and links from your digital magazine. In addition, the system will create a properly structured HTML page and offer the exact same text to search engine crawlers. But there is much more you can do to increase SEO impact of your digital magazine. Our SEO for digital magazines article will give you a detailed guide.