For The Love of Branded Content: The Experts’ Views

by ANDREW CANTER, BCMA

October 2016

With very few exceptions, everyone I meet connected to the exciting world of branded content is deeply passionate about their craft. In recent times, we have witnessed tumultuous change within the content landscape that leads to even greater creativity and the pushing of the boundaries of possibilities.

The BCMA is in a privileged position to have access to the leading experts and pioneers of the branded content industry. ‘For The Love of Branded Content’ brings together those ‘thought-leaders’ from across the globe to share their ‘love’ and advice on what it takes to succeed in the ever-evolving world of branded content.

This is the first part of a thought-provoking series of essays written by experts from all around the world, who all share one thing in common – the love of branded content. Part one includes the views of Daniel Rosenberg of Piro, one of the leading US producers of branded content, responsible for the groundbreaking Farmed and Dangerous campaign for Chipotle.

We also hear from Samantha Glynne, VP Branded Entertainment, FremantleMedia who says she loves branded content because “it’s breaking down barriers” and “bringing new creative minds to the content business”.

You can also read the views from France of Daniel Bo, Founder and Managing Director at QualiQuanti a leading expert in “brand content” as he likes to call it.

We may well be in the midst of a ‘hard’ Brexit, but the BCMA will continue to work with our European partners. We will navigate through this potentially difficult period with initiatives such as FTLOBC that joins us together with our “shared love of branded content”.

We hope you find them a fascinating, insightful, engaging and above all enjoyable read.

At the BCMA we love branded content with a passion.