Defining branded content for the digital age

Defining branded content for the digital age

The industry experts’ views on branded content as a new marketing communications concept.

Edition Digital Content Hub, Miscellanious, en Number of pages: 38 Going Live:
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Defining Branded Content - Defining branded content for the digital age

Foreword - Defining branded content for the digital age

Contents - Defining branded content for the digital age

Introduction - Defining branded content for the digital age

The Point of departure - Defining branded content for the digital age

Holistic phenomenon - Defining branded content for the digital age

Managerial concept - Defining branded content for the digital age

Key Emerging themes - Defining branded content for the digital age

A managerial defenition - Defining branded content for the digital age

Conclusion & recommendations - Defining branded content for the digital age

Pagination for Defining branded content for the digital age

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