Digital Publishing solutions: Single channel for selling and managing all digital subscriptions

by PETER DRAGAR, EDITION DIGITAL

February 2016

Digital Publishing solutions: Single channel for selling and managing all digital subscriptions
This is the fourth part of a blog series focusing on the specific issues publishers might have. Our CPO Peter Dragar received four different emails - from Annie, Bob, Chloe and David, who all have their own particular concerns. We’ve decided to publish his answers to their worries in a four part blog series as all of the topics are certainly interesting for a broader audience.

Learn more about Part 1, Part 2 and Part 3.

4. Transfer current David’s subscribers to a Single selling channel

Part 4 in the series is for David who is a print magazine publisher. A year ago he has applied for iOS newsstand. But his iOS app requires updating every single time a new publication is live. And since iOS updates may have delay of up to ten days he has never been on time with his iOS publication compared to the print magazine. He hasn’t applied for Android or Amazon as he barely keeps up with iOS. He had to hire additional help just for iOS updates. He is not happy, subscribers for iOS are not happy and it reflects on revenue. Plus every single time he needs to pay his current provider for iOS updates.

Dear David

David, I feel for you. I completely understand your position and why you don’t want to apply for Android store with your current provider. Our Pro plan for would suit you. The Pro plan includes unlimited publications, folios, newsstand, digital metrics analytic, campaigns, custom domain and Design tool where you can create PDF replicas, digital issues and mobile versions of your publications. Single title newsstand is a selling channel where web, android, iOS are connected into one single selling channel. It means if your customers buy on web, they can also view purchased publications on iOS and Android and vice versa.

The only “technical” work you may do is to apply for apps on different stores. But don’t worry, if you don’t have any team member who is familiar with the admin work on your side, we can lend you a hand for the initial work needed for all those different stores. But once all apps are live you have one big selling channel. Buy on iPad watch on Web. Our app doesn’t require any update when a new publication goes live.

All we have to do is make sure that your current subscribers on iOS are exported and imported into our Newsstand. Once we do this, they have access to same publications but on all devices, regardless where a transaction has been made.

Check out our Single Title Newsstand here:

newsstand.editiondigital.com/kongres-5321

User: user@editiondigital.com
Password: demo1234

And this is a wrap! Our CPO Peter has answered all of the concerns Annie, Bob, Chloe and David had. Hopefully his answers were also interesting for you. If there is anything else you would like to ask him, you can always reach him at peter.dragar@editiondigital.com.