Charts and graphs won't tell you all you need to know about your readers

by BARBARA MATIJASIC, EDITION DIGITAL

August 2016

Asking for advice and guidance has always been the best way to get better at what you do. So when you're launching your digital magazine, the best way to gather relevant insight and feedback is to consult your audience.

Communication goes two ways and is vital for customer satisfaction. This same principle stands for your readers as well.

It’s true that every click contributes to data which is then used to identify the most popular content, giving publishers the opportunity to improve future publications actively and meet the interests of the audience. However, charts and graphs, alas, won’t tell you everything about your readers.

The easiest way to get to know them, to know what content they like and what needs a little more work, is to ask them.

Moreover, this is where tools like Surveys and Forms step in. Such tools enable you to engage with your audience on a far deeper level than just with everyday analytics. You can discover your readers’ personal interests or opinions about an individual issue by just asking them while they browse through your digital publication.

These tools also present a great opportunity for publishers to gain more advertising space, improve monetisation, identify favourite pieces and progress data handling as well as gather easy follow ups, right there on the spot.

Additional advertising space and improved monetisation

Edition Digital solution provides a DIY survey and form tool that anyone can quickly include in their  digital publication.

You can create and use several types of questions, including single answer, multiple answers, open-ended questions, and ranking. Also, users can optionally enter their email address to stay informed with the latest news and releases, as well as updates and special offers.

When a survey or form is ready, the user is prompted by an indicator while browsing through the publication, to see if they would like to take part. So why not think about these units as an organic extension of the content you provide? This means you can effectively advertise in the right place at the right time. It also improves your monetisation by rewarding your readers for taking part - think about using rewards such as vouchers or gift cards. 

The Edition Digital solution provides a DIY survey and form tool that anyone can quickly include in their digital publication.

Identify popular pieces

Seeing how readers engage with your content is the most effective way to identify popular pieces, and to see which parts need a little bit more thought.

The survey feature allows you to gather feedback quickly with different sets of questions. Also, by responding to your readers’ wants and needs, you will retain your existing audience and have a better chance of attracting new users.

The Survey feature allows you to gather feedback quickly with different sets of questions.

Easy follow up and data handling

Surveys and forms are a straightforward and non-intrusive way of requesting your readers to provide their contact information. Using a wide variety of different fields, you can quickly access interests, subscriptions, a competition entry, inquiry, or contact form and other personal data. And with Edition Digital tools, all this is made available for you to explore or export in real time, report-ready.

Surveys and forms are a straightforward and non-intrusive way of requesting your readers to provide their contact information.