Edition Digital takes a new lead in digital publishing

by BARBARA MATIJASIC

August 2015

”Based on many years of experience and by listening very carefully to our customers, we saw an opportunity to create change in digital publishing, « says Rok Pulevic, CEO of Edition Digital. “We have upgraded our platform and created a unique smart digital publishing system which supports business and marketing needs, improves the production process and gives designers freedom to create highly interactive content with no coding required.”

London, 3.8.2015 - High-tech company, Edition Digital announces a giant leap in digital publishing standards, breaking new ground in the provision of interactive web content creation tools. 

The Edition Digital team has created an efficient system which unifies all design, production, publishing and analytics processes in one comprehensive solution. The upgraded system features an improved HTML web player, which synchronizes with ALL modern browsers, tablets and mobile devices yet requires absolutely no coding! Even with no technical knowledge, designers, editors, publishers and content marketers now have an opportunity to create interactive publications and campaigns and monitor their progress and performance.

"Based on experience, user feedback and industry trends, we saw a need to upgrade digital publishing and to open up opportunities for content marketing. We are offering the most advanced tools, in order to create the most engaging interactive publications. Allowing the user to meld print magazines, brochures or leaflets into digital form is quick, easy and elegant. Publications can be viewed via different browsers, tablets or smart phones and all types of distribution and monetizing of content is supported” says Rok Pulevic, CEO of the Edition Digital.

The core of the system is a powerful design and animation tool that gives designers freedom to create inspiring digital content with no coding required. All pages can be made rich - by creating unlimited galleries, complex multi-step animations, adding video and audio content. The comprehensive system supports a mobile first strategy with output across all platforms – different browsers, tablets and mobile devices. The Smart digital publishing system also enables effective monetizing through branded single or multi title digital newsstands, in-app purchases and e-commerce. Edition Digital offers a rock solid SEO service that helps users to significantly increase organic search and compete with highly competitive keywords. In depth analytics, built on a powerful statistical engine convert information into simple, presentation-ready branded reports.  Edition Digital improves collaboration, increases productivity and empowers brands and publishers with a rich experience, which is also an appealing advertising channel for advertisers and creatives. 

"Edition Digital is designed for the user," says Vesna Zavrnik, COO of the company. "We simplified the process of digital publishing and at the same time upgraded and added new functionalities. Edition Digital is connecting the best and most effective technical expertise at one end and a rich, user-friendly reader experience on the other side. Both will certainly be appreciated by publishers and marketers."

Edition Digital is already used by many global companies such as Mazda, Land Rover, Fiat, Boots and BNP Paribas

The new Beta version of Edition Digital is coming at the end of this summer. Wait list is available here.